Wild Turkey Generations

Wild Turkey Generations bottle

Credit: Lost Cargo

Wild Turkey Generations


* Note: This article uses information from the U.S. Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau (TTB). Whiskey labels are approved by the TTB weeks or months ahead of their release and public announcement, so details about pricing and availability aren’t available yet. Furthermore, any proof statements on the label may be placeholders and might change before the official release announcement. However, everything else on the label will appear as it does here, so this gives us a great early look at an upcoming release.

Wild Turkey Generations is an upcoming release from Wild Turkey Distillery. It is a blend of 9-, 12-, 14-, and 15 year old bourbons, bottled at barrel strength without chill filtration.

It is bottled at 120.8 proof, which is an uncommonly high strength for Wild Turkey, who uses a lower barrel entry proof than many other distilleries. As of 2023, the highest-proof edition of the distillery’s barrel proof Rare Breed has been 116.8.

According to the North Carolina ABC, it will be priced at $450.1North Carolina ABC

While many of Wild Turkey’s products in the past have featured the signatures of Jimmy and Eddie Russell, this is the first to also include Bruce Russell, who joined Wild Turkey as their brand ambassador in 2015. Currently the company’s national ambassador and associate blender, Bruce also is Eddie’s son and Jimmy’s grandson, and this bottle is meant to celebrate “three generations working as one team.”

Each of the bourbons use in the blend were hand-selected by the Russells, and the choices represent their differing individual tastes. “Together, it’s a family portrait, a collective of individuals with a common love of whiskey.”

While it shares a similar bottle shape to the Wild Turkey Master’s Keep series, this release is not considered a part of that collection. The bottle does not feature the same embossed turkey on the left side, and also doesn’t come packaged in the large box that the Master’s Keep series is known for.


Wild Turkey Generations front label

Front label

Credit: TTB

Back label

Back label