Freddie Noe named Beam Master Distiller by his father Fred
TL;DR
James B. Beam Distilling Company will have the 7th and 8th Generation Master Distillers serving side by side for the first time in company history.
As the company commemorated the official opening of the revamped distillery experience, Fred Noe announced the appointment of his son Freddie as Master Distiller of the Fred B. Noe Distillery.
Fred will continue to helm Beam's most popular products, including Jim Beam, Knob Creek, Basil Hayden and others. Meanwhile, Freddie will lead projects at the brand-new distillery that "experiment with new fermentation, distillation, and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality." Included in Freddie's portfolio will be Little Book and Bookers, and he plans to launch a new generation of Beam's super-premium products from the Fred B. Noe distillery.
“One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true. I believe that a Master Distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American Whiskey category around the world.
– Fred Noe, 7th Generation Master Distiller
The Fred B. Noe distillery was part of a large renovation to the company's Clermont campus, which includes an updated visitor experience that looks at the family's 227-years of distilling history. Each master distiller is a direct descendent of Jacob Beam:
- Jacob Beam, 1st Generation Master Distiller
- David Beam, 2nd Generation Master Distiller
- David M. Beam, 3rd Generation Master Distiller
- James Beam, 4th Generation Master Distiller
- T. Jeremiah Beam, 5th Generation Master Distiller
- Booker Noe, 6th Generation Master Distiller
- Fred Noe, 7th Generation Master Distiller
- Freddie Noe, 8th Generation Master Distiller
