Corsair Distillery introduces 100ml mini-can format for their core lineup
Corsair Distillery is introducing a unique new format for their spirits.
Referred to as the "mini-can", it's a 100ml aluminum can that holds 100ml of their spirits, which is about two shots of whiskey, or approximately 4 ounces. Corsair's four core products will receive the mini-can treatment, including their 85-proof Dark Rye and 80-proof Triple Smoke whiskies.
The 100ml size as well as the aluminum can format are both unique in the American whiskey category. Normal mini-bottles are 50ml, and aluminum cans are a package that is normally reserved for the growing ready-to-drink (RTD) cocktails category.
"Our products are quite unique and that can cause some trepidation in buying a full bottle. We know once people try us out, they love the product, so the mini cans enable that trial” says Corsair Master Distiller Lorna Conrad.
Corsair's mini-cans will be available nationwide starting this month.